With many companies shifting their attention to the digital space, 2024 will surely be an exciting year for those with digital skills. Technology and automation are being integrated into different careers due to the high demand for maximum results with minimal effort.
Researches by experts show that 90% of professional careers today require that you have at least a basic digital skill. Top companies also consider having at least one essential digital skill as a criterion for hiring applicants.
Besides placing you ahead of other applicants when applying for a job, digital skills also put you on the edge when there is a better offer or during promotion auditions.
If you still need to decide about the digital skills to learn, we’ve provided evergreen digital skills you should consider learning today in this article.
Before we dive into this article in detail, let’s look at the meaning of digital skills.
What Does Having a Digital Skill Entail?
Digital skills involve using digital devices such as computers and smartphones, software, communication applications, and networks to carry out certain tasks.
You can use these tools to create, access, share, evaluate, and manage information across different channels.
With the evolution of technology, more tools are created to enable seamless workflow for effective productivity. Consequently, you need to learn at least basic digital skills if you wish to fit in with the recent technological advancement. This will also ensure that you also remain relevant in your workplace.
Hot-In-Demand Digital Skills You Should Acquire to Stay Ahead of Your Colleagues
The following are the top digital skills we recommend that you consider learning. These skills are needed to stay on top at your office.
You need to look out for others if you wish to build a career in the tech industry and make some money.
Content marketing is one of the essential skills we recommend for everyone. You can learn content marketing as a beginner seeking to start a career in the digital industry.
Content marketing is also important for professionals who wish to stay ahead of the curve.
This field is currently sought for as many brands have come to realize that quality content help creates good impressions for the company. A good content marketer can help a brand create awareness and also help in customer retention.
The skills you need to master to become a professional marketer include:
- Content writing
- Copywriting skills
- Research skills
- Analysis skills
- Editing skills
- SEO skills
- Content promotion
With content marketing skills, you can quickly sell your company’s goods and services via different social media platforms using content such as blog posts, audio, podcasts, videos, images, etc.
Search Engine Optimization
Search Engine Optimization (SEO) is a valuable skill you should learn in 2024 and beyond. This is because most of the activities on the internet (about 93% of them) are initiated on search engines.
Almost every internet user visits Google and other search engines to get answers to their questions.
You can become a hot cake in the tech industry if you know how to optimize blog posts and website content to perform well on search engines. Many business owners are looking for experts that will place their websites on the first pages of popular search engines.
SEO skills are high-demand ad very lucrative skills you can earn much with if you know how to channel your knowledge in the right direction.
Social Media Marketing
Social media platforms have changed from just being mediums to connect to other people to platforms that offer professional services. Being the largest social media platform, Facebook has created endless business opportunities to thrive.
Understanding the use of social media platforms for professional purposes is crucial if you wish to maximize profits from these platforms. Companies now seek professionals with social media management skills to scale up their businesses.
You can learn ads management, channel research, and performance measurement to help companies stand high amongst their competitors. However, social media marketing involves more than just using Facebook but other social media platforms.
Most people are now concerned with how their experience with different products affects their choice. A UI/UX designer has a vital role to play in this.
Even big brands seek ways to expand their online presence through user-friendly interfaces for their websites and digital products. This can generate more leads and is a great way to increase the profit margin.
You can also consider becoming a UI/UX designer to offer a profound solution to their problems. A degree is optional to start learning this hot digital skill.
You must become familiar with essential software such as Adobe XD, Figma, Azure, Sketch, etc. Since the industry is also snowballing, you should always stay updated with the latest design software and tools.
Video editing is a very hot in-demand skill at the moment. Many businesses moved online during the pandemic and needed video editors’ services for some marketing content.
As a video editor, you can provide promotional videos, edit marketing videos, and create graphic content that will boost the sales of any business. You can work for a company or independently as a freelancer. There are endless opportunities for video editors.
One good thing about this skill is that you can use even your mobile device to start. Many tools are available online to help you create stunning videos quickly.
However, professional video editors use software like FilmMaker Pro, AfterEffects, Adobe Premiere, etc. You can take online and offline courses to become an expert.
Digital marketing involves so many online activities. You can use many online opportunities if you know how to use them well.
You’ll need to have digital marketing skills to excel online. Earning significantly as an affiliate marketer without proper digital marketing skills won’t be easy. This is because some levels of research and technical skills are required.
Other skills, such as keyword research, product research, and different marketing strategies, are needed to meet market competition.
If you can coordinate yourself and others, it is time to monetize this skill. Project management is one of the most valuable digital skills 2023, as many people still need to learn how to organize themselves.
You should be able to help businesses manage and run their projects smoothly. You should also assign tasks to the people involved and monitor them to ensure everyone diligently performs their roles.
The rapid growth in online businesses has made virtual assistant roles hot in demand. Busy business owners are looking for virtual helps to assist with basic tasks. You can help these businesses with general admin and data entry work.
You can consider learning files and data management. You must also have good communication skills. With these skills, you can apply to help busy business owners make their schedules and respond to their emails.
Apart from the salary you earn as an employee, you can also earn extra cash working as a virtual assistant for a busy CEO. Most virtual assistants work part-time, allowing you to combine this role with your full-time job.
Basic Computer Skills
These should be one of the first skills to learn to position yourself well. These skills will also help make your office and personal work more flexible. You can start with basic computer skills before advancing to other digital skills.
Some basic computing skills you can start with include using tools like Microsoft Office Suit, basic graphic tools, social media platforms, and desktop publishing tools. You can also learn how to use the emailing app.
Conclusion: Equip Yourself With a Digital Skill Today
As technology evolves, the need for professionals with digital skills increases. Learning digital skills will put you ahead in your workplace and create an opportunity for you to start a great career in the tech industry.
Learning a digital skill also does not require any degree or prior experience. All you need is the willingness to learn and the right information. With patience and consistency, you can top your game and become a force to reckon with.